User interface, at least at it pertains to web design, is the aggregate of elements that make up how a user will interact with your website, app or what have you. It’s an essential component to the digital marketing gamut and one that seems to get, either all the attention, or none.
My personal take on UI is two-fold. We work to outline what the interface will consist of and then we assign a graphic user interface to those elements. For instance, I have assigned this yellow color to my user interface to help you delineate what is most important to look at or do on my site. Before I did that though, I decided that I wanted you to read more blogs, be able to quickly identify the sub sets of skills I offer and quickly find the Inquire button.
If someone were to click on my “Inquire” button and submit the form, that becomes a website “conversion”, which is the ultimate goal of digital marketing. Below is a miscroscopic look at just my user interface work from the digital marketing buffet line.