Whatever USA :: Bud Light
Bud Light’s Whatever USA contest kicked off with an ad campaign during last year’s Super Bowl featuring Arnold Schwarzenegger. Though the commercial was clever and entertaining, I didn’t think much about it, assuming it to be the same smoke and mirrors that is most things advertising.
Then there was this day. It started with answering one question for Bud Light at a local bar on a typical afternoon, (“If you could do anything for a living what what you do?”) Naturally, for anyone who knows me, I answered a Rock Star, you know, the next Tommy Lee. Then I went back to my typical afternoon at the bar. Sometime later, …
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