Instagram marketing is my most favorite kind of digital marketing. It skirts by the beating out of email marketing. Perhaps it is the innate photographer in me, but the utilization of how people search for images on Instagram and the way you can turn that into a marketable prism is incredible to me. It’s impressive to see when companies make an impact on Instagram and it’s devastating to see them do it wrong, getting pegged for being an outsider of the InstaGrid. I love to run campaigns for clients that target a specific product, lifestyle (best kind!) or brand and do the work that makes it appealing to the Instagrammer on the other side of the process.