I get asked often “What exactly do you do?” And it’s a hard question to answer. I’m a creative at heart so I can blend in with most conversations, having poked around in many, many forms of media. But different forms of media peak my interest in identical ways. You see, most creatives tend to carve out a path in a certain type of media. Some graphic designers (and you’re probably wondering why I’m bringing up graphic design?) become highly focused on just user interface design or logo design or even illustrations that they can turn digital. Others focus solely on photography and within that, only a certain kind of photography like weddings or corporate or newborns or editorial.  Still in other ways, I care about operational efficiency and what I mean by this is that I want to take the perfect amount of steps to get from Point “A” to Point “B”. I love logistics. I love making processes and experiences simple and easy to understand. I’ve always wanted to step out, roll up my sleeves and learn the craft, start to finish, over and over again. I want to look under the hood and at this point, I’m about convinced that I have a near involuntary and obsessive desire to learn the ins and outs of most things I come across and haven’t yet figured out. Honestly, it’s exhausting. But somehow, I’ve kept myself last in line behind my clients and now people don’t really understand me or what I do.

So my husband and I are in the process of home-building and while I was cleaning up our two bedroom apartment today, I sauntered into my home office and got swallowed whole when I opened up my archives. I still don’t know why today, June 10, 2018 was the day I opened my archives. But, nonetheless, here we are. Back in 2013, I did a photoshoot and in 2014, my work got published 4x (that I’ve been able to find) for photography on an editorial high-end fashion shoot and for a high-end custom cabinet home builder. The sad part is, I’m just now stopping to enjoy it. My life has been a total whirlwind for almost 5 years now. I started my business in 2013 and never took the time to document my work or my experiences. I also met my best friend who I get to also call my husband and got married in this time frame. I have hundreds of photoshoots that have never seen the light of day and I’ve been so honored and lucky to be published in many different publications throughout Texas.

And back to that creative thing, I’m learning how to focus on myself and my message will become more clear but for all intents and purposes, I am a hybrid creator of brands, myself included. I use photography, graphic design, video, marketing strategies and operational efficiencies to develop brands. I just never took the time to do my own and recently, it started to bite me in the ass as people began to ask more what I did. For now, I’m damn proud right now, to share with you my work published 4 years ago. And I’ll work backward to get my message in full focus.